UPPERS OF MEDIASET IS THE PERFECT SON, THEY LAUNCH A DIGITAL MEDIA FOR OVER 45, A GENERATION LOVING THE GOOD LIFE
Uppers of Mediaset is The Perfect Son, they launch a digital platform with a very careful aesthetic, created to satisfy the demand for content and information of those over 45 years of age,
an audience interested in lifestyle, trends, motor, travel, technology, sport, healthy living, sex , and gastronomy, among other themes.
For people like me, with experience and maturity who like to travel, train, music, ecology among other things, lover of the simple luxuries that life offers you.
If you like to be handsome without being influenced by extreme trends, here is your platform.
In this case, the journalist Loreto Barro of Uppers from Mediaset Spain, called me because she wanted to write an article about different men’s underwear,
among all the collection offered by The Perfect Son, she chose the Day off model to talk about the Premium underwear revolution .
Loreto Barro, talks about the offer that exists in the world of underwear, that it is not easy to find different things made for people with personality and values that are not satisfied with a simple white slip.
The underwear you wear says a lot about you, so in this case The Perfect Son is for the day you want to feel like a Dandi.
UPPERS OF MEDIASET IS THE PERFECT SON
Underwear is the first thing we put on in the morning. It is our shield of protection against the daily grind.
The gesture of choosing the first garment that is going to touch, wrap and protect us might seem trivial but it is not.
The choice of color and texture may be a crucial indicator of the events that will unfold during the rest of your day