Until now men’s underwear was the prodigal son of fashion, many of the consumers settle for a white slip with the huge brand name on the waistband, a pack of three boxers with absurd seams or polyester slip of strident colors instead to use the luxury brief as it is done in the culture of women’s underwear
The Perfect son does not want to change this, but it is not the market to which he wants to go, for this reason he creates the luxury brief for men, thinking of a niche market that until now did not exist. It offers almost tailored underpants with a distinctive quality and image that has never been done before. The collection has been developed with a group of seven essential models, to which new designs are added per season.
Fashion, feelings and emotions come together to create this luxury underwear for men. It is an innovative and daring brand, characterized by love of detail and passion, a charismatic product that opens a new dimension to trust, made by and for people with security and values, a way of securing the most intimate, to create memorable moments with unforgettable people.
THE BEST QUALITY FOR THE BEST LUXURY UNDERWEAR FOR MEN
All of its materials and manufacturing processes are chosen following a responsible social and environmental philosophy throughout the materials supply chain, thinking about the present and what we want to pass on to future generations.
The Perfect Son uses the world’s finest cotton (Thomas Mason’s GIZA 45), latex-free microfiber rubber waistbands (to prevent skin allergies), French stitching, and mother-of-pearl buttons.
As the journalist Iñaki Laguardia says, in his article for the magazine GQ Spain
“HERMES The French house is not the only one that plays in the first league of luxury underwear, but it is one of the most careful in the way it works. In Our country also exports the luxury that is not seen. THE PERFECT SON applies the techniques of the shirt tradition to make underwear “
BY IÑAKI LAGUARDIA
MAGAZINE GQ SPAIN