Stories

Uppers of Mediaset is The Perfect Son, they launch a digital platform with a very careful aesthetic, created to satisfy the demand for content and information of those over 45 years of age,

an audience interested in lifestyle, trends, motor, travel, technology, sport, healthy living, sex , and gastronomy, among other themes.

For people like me, with experience and maturity who like to travel, train, music, ecology among other things, lover of the simple luxuries that life offers you.

If you like to be handsome without being influenced by extreme trends, here is your platform.

In this case, the journalist Loreto Barro of Uppers from Mediaset Spain, called me because she wanted to write an article about different men's underwear,

among all the collection offered by The Perfect Son, she chose the Day off model to talk about the Premium underwear revolution .

Loreto Barro, talks about the offer that exists in the world of underwear, that it is not easy to find different things made for people with personality and values ​​that are not satisfied with a simple white slip.

The underwear you wear says a lot about you, so in this case The Perfect Son is for the day you want to feel like a Dandi.

https://www.uppers.es/estilo-de-vida/moda/nuevos-tipos-calzoncillos_18_2910345215.html

UPPERS OF MEDIASET IS THE PERFECT SON

Underwear is the first thing we put on in the morning. It is our shield of protection against the daily grind.

The gesture of choosing the first garment that is going to touch, wrap and protect us might seem trivial but it is not.

The choice of color and texture may be a crucial indicator of the events that will unfold during the rest of your day

Belfusto Magazine is The Perfect Son, an online magazine of men's underwear and men's swimsuits, where it talks about Trends, news, interviews in a broad way, you can find all kinds of men and styles.

It explains if you can sleep with briefs and which model is the best. You can also understand what difference and characteristics microfiber or cotton underwear have and choose your style according to design, composition or functionality.

SEE COLLECTION HERE

A JOURNALIST WITH LOVE WHO DEDICATES HIS LIFE AMONG MEN'S UNDERWEAR

Gustavo, thank you very much for all the love you have put in the article, talking about The Perfect Son underwear.

Everything would be easier if we tried to put ourselves in the shoes of others, you make it perfect. The delicacy with which you speak of men's underwear is not easy.

PART OF THE INTERVIEW

“To consider men's underwear as a haute couture piece is something revolutionary and risky. It means looking out over the precipice of courage, at the apex of the vanguard.

But José Jiménez, founder of The Perfect Son, plays with an advantage. he is one of those people anchored to the ground with an invisible thread that passes from parents to children and that allows them to enter unexplored paths ”

Gustabo Forcada

SEE FULL INTERVIEW HERE

Until now men's underwear was the prodigal son of fashion, many of the consumers settle for a white slip with the huge brand name on the waistband, a pack of three boxers with absurd seams or polyester slip of strident colors instead to use the luxury brief as it is done in the culture of women's underwear

The Perfect son does not want to change this, but it is not the market to which he wants to go, for this reason he creates the luxury brief for men, thinking of a niche market that until now did not exist. It offers almost tailored underpants with a distinctive quality and image that has never been done before. The collection has been developed with a group of seven essential models, to which new designs are added per season.

 
Fashion, feelings and emotions come together to create this luxury underwear for men. It is an innovative and daring brand, characterized by love of detail and passion, a charismatic product that opens a new dimension to trust, made by and for people with security and values, a way of securing the most intimate, to create memorable moments with unforgettable people.

THE BEST QUALITY FOR THE BEST LUXURY UNDERWEAR FOR MEN

All of its materials and manufacturing processes are chosen following a responsible social and environmental philosophy throughout the materials supply chain, thinking about the present and what we want to pass on to future generations.

The Perfect Son uses the world's finest cotton (Thomas Mason's GIZA 45), latex-free microfiber rubber waistbands (to prevent skin allergies), French stitching, and mother-of-pearl buttons.

More about quality

As the journalist Iñaki Laguardia says, in his article for the magazine GQ Spain

“HERMES The French house is not the only one that plays in the first league of luxury underwear, but it is one of the most careful in the way it works. In Our country also exports the luxury that is not seen. THE PERFECT SON applies the techniques of the shirt tradition to make underwear "

BY IÑAKI LAGUARDIA
MAGAZINE GQ SPAIN

Complete GQ article

The great fashion prophet has a woman's name but it is a shop. Colette Paris is the most famous concept store (one of those commercial spaces that mix fashion, art and culture) in the world. There is no tourist guide in Paris that does not include it as a mandatory stop and the label ‘Seen in Colette’ has gained legitimacy.

Its name is due to its owner and founder, Colette Rousseaux, a woman in her sixties as far away from the media center as her shop has been famous. She and her daughter Sarah Andelman were responsible for Colette's success.

Receiving this email was one of the happiest days of my life ... thank you Sarah for the opportunity to be in Colette all this time.

See The Perfect Son collection here

Dear Jose,

Thank you for the sample well received. The quality is amazing !  I would be happy to do a test if you can send us 6 units. We could receive them immediately so we have them in time for Men fashion shows in Paris...
I had the occasion to show your collection to Mr Lagerfeld yesterday but apparently he's exclusively wearing Popeline impériale ;-)
....
All the best

Sarah 

213 RUE SAINT-HONORÉ, 75001 PARIS

www.colette.fr

Job and Gert are known for their distinctive, somewhat formal style, high-profile characters (gentlemen in their vocabulary),

Elegant graphic design, unique tone, and downright amazing photography.

This Europe-based fashion magazine, which publishes twice a year, continues to imitate masculine-style writing,

Fantastic Man Magazine were the start of a genre of fashion magazines that emphasized common men, intellectuals, more famous and sloppy models.

See model of Boxer Shorts nº1 selected by fantastic man

“Number 1 is the first number, the origin in which lies action and initiative. So this our best boxer short No 1, the impulse that will push our ego to the top of the world : « it is me ».

The fragrance based on citrus cardamon, jasmine, lily and musk encourage vitality and readiness for a great beginning”

Jose Jimenez

The Perfect Son boxer is a revolution in the concept of boxer known until now. We have respected the most classic shirt tradition but with an approach adapted to the 21st Century. Same as a Century ago, all boxers are cut with scissors, sown with single needle machines and with French seam finishing.

All boxers are checked manually and individually before packaging. All that together with the latest software allows us to personalice the final touch and use the latest technology to deliver quality underwear to your door.

Mail to Jose Jimenez to Gert Jonkers

Hi Gert:

I was really excited and happy when I saw your blog this morning and noticed The Perfect Son,  as one of your exquisite recommendations.

My heartfelt thanks to you and your team !

Clean and loose aesthetic for men with great personality

www.fantasticman.com

When everyone took the death of the paper press for granted, Tyler Brûlé founded Monocle Magazine, a cult publication among the global elite.

The influential Canadian publisher Tyler Brûlé founded Wallpaper * magazine in 1996, A Bible of Urban Cool, a 90s icon with which I learned true style. A year later he sold it to the Time group. He was 27 years old.

With thousands of ideas and a million dollars from the sale of Wallpaper *, he founded Monocle Magazine, a cult publication among the global elite that has always been against the grain.

He works at Midori House (London) from there he controls a team that travels all over the world creating stories for the magazine on paper with more than one hundred pages and that you cannot read on the internet. In this way it creates a magical moment from the moment you receive it to deciding the perfect place to read it.

MONOCLE MAGAZINE IS THE PERFECT SON

For me it is one of my moments The perfect Son, since Monocle Magazine came out in 2007 I have not stopped reading it, it includes articles on design, fashion, quality of life, international affairs and general culture,
With her I learned a very important quality of life and a point of sophistication, hehehehe … she has always been a benchmark in my day to day.

Monocle is a kind of global elite that is the object of desire of every luxury advertiser. Readers flying in business. They invest in houses, art, cars, watches, wines, fashion, design. a select club with an average age of 35 years.

Brûlé considers it essential to defend what they do, even if that distances them from mass audiences.

"People do not pay for information and we must remember what our value is. We move people all over the world to make stories and photographs, and that is expensive, the true followers are those who invest in an annual subscription and attend one of the 80 events that Monocle organizes every year ”

Tyler Brûlé

Appearing that summer at Monocle Magazing made me fill with energy.

Thanks for believing in The Perfect Son

https://monocle.com/magazine/

Vivirido and Sourigues, who come from small towns in Spain and Argentina, decided to create Hercules Universal Magazine in Spain, considering that the scene of the British fashion magazine was not receptive to their sensitivity, they decided to resign from London and create their own publication, following only their own rules, far from the established city system and aesthetic codes.

“No pudimos lanzar una revista en Londres. No habría sobrevivido debido a los puntos de vista que teníamos y la escena editorial [en ese momento], por lo que pensamos: OK, canalicemos nuestra visión a través de un país diferente, un país emergente”

David Vivirido and Francesco Sourigues

Hercules Universal Magazine is a sexy and blatantly aspirational bi-annual publication where they discuss fashion luxury and lifestyle for daring men.

So they moved to Barcelona to begin their artistic stage. After a few years they decided to move to other cities, while Vivirido manages marketing, public relations and advertising from his New York office, Sourigues is in charge of design, art direction and graphic design from the Madrid office, while still being a great team.

It is a refreshing magazine that offers a different point of view on the men's agenda; designed for a reader who knows how to appreciate beauty

HERCULES UNIVERSAL IS A SEXY AND BLATANTLY ASPIRATIONAL PUBLICATION

Hercules serves as the perfect guide for men with values and personality, aware of the style and culture that surrounds them.

This elegant magazine with luxurious binding, is positioned not only as one of the most influential and relevant men's magazines in Europe, but also as a global voice for men who love a different fashion.

See collection

THANKS FOR YOUR SUPPORT

I remember that day when I came to your office to show you the project, there was nothing finished, everything was mockup, there was nothing real, thanks to that meeting I gained strength to make it happen, you will always be The Perfect Son.

https://www.herculesuniversal.com/