Vivirido and Sourigues, who come from small towns in Spain and Argentina, decided to create Hercules Universal Magazine in Spain, considering that the scene of the British fashion magazine was not receptive to their sensitivity, they decided to resign from London and create their own publication, following only their own rules, far from the established city system and aesthetic codes.
“No pudimos lanzar una revista en Londres. No habría sobrevivido debido a los puntos de vista que teníamos y la escena editorial [en ese momento], por lo que pensamos: OK, canalicemos nuestra visión a través de un país diferente, un país emergente”
David Vivirido and Francesco Sourigues
Hercules Universal Magazine is a sexy and blatantly aspirational bi-annual publication where they discuss fashion luxury and lifestyle for daring men.
So they moved to Barcelona to begin their artistic stage. After a few years they decided to move to other cities, while Vivirido manages marketing, public relations and advertising from his New York office, Sourigues is in charge of design, art direction and graphic design from the Madrid office, while still being a great team.
It is a refreshing magazine that offers a different point of view on the men’s agenda; designed for a reader who knows how to appreciate beauty
HERCULES UNIVERSAL IS A SEXY AND BLATANTLY ASPIRATIONAL PUBLICATION
Hercules serves as the perfect guide for men with values and personality, aware of the style and culture that surrounds them.
This elegant magazine with luxurious binding, is positioned not only as one of the most influential and relevant men’s magazines in Europe, but also as a global voice for men who love a different fashion.
THANKS FOR YOUR SUPPORT
I remember that day when I came to your office to show you the project, there was nothing finished, everything was mockup, there was nothing real, thanks to that meeting I gained strength to make it happen, you will always be The Perfect Son.