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UPPERS OF MEDIASET IS THE PERFECT SON
THE LUXURY UNDERWEAR REVOLUTION

UPPERS OF MEDIASET IS THE PERFECT SON, THEY LAUNCH A DIGITAL MEDIA FOR OVER 45, A GENERATION LOVING THE GOOD LIFE

Uppers of Mediaset is The Perfect Son, they launch a digital platform with a very careful aesthetic, created to satisfy the demand for content and information of those over 45 years of age,

an audience interested in lifestyle, trends, motor, travel, technology, sport, healthy living, sex , and gastronomy, among other themes.

For people like me, with experience and maturity who like to travel, train, music, ecology among other things, lover of the simple luxuries that life offers you.

If you like to be handsome without being influenced by extreme trends, here is your platform.

In this case, the journalist Loreto Barro of Uppers from Mediaset Spain, called me because she wanted to write an article about different men's underwear,

among all the collection offered by The Perfect Son, she chose the Day off model to talk about the Premium underwear revolution .

Loreto Barro, talks about the offer that exists in the world of underwear, that it is not easy to find different things made for people with personality and values ​​that are not satisfied with a simple white slip.

The underwear you wear says a lot about you, so in this case The Perfect Son is for the day you want to feel like a Dandi.

https://www.uppers.es/estilo-de-vida/moda/nuevos-tipos-calzoncillos_18_2910345215.html

UPPERS OF MEDIASET IS THE PERFECT SON

Underwear is the first thing we put on in the morning. It is our shield of protection against the daily grind.

The gesture of choosing the first garment that is going to touch, wrap and protect us might seem trivial but it is not.

The choice of color and texture may be a crucial indicator of the events that will unfold during the rest of your day

https://theperfectson.com/about-us-luxury-sustainable-love/brand-underwear-the-perfect-son/

Sites
LA TABERNA DEL GOURMET IS THE PERFECT SON

THE BEST BAR IN SPAIN IS IN ALICANTE IT'S CALLED LA TABERNA DEL GOURMET IS THE PERFECT SON AND IS A NATIONAL AND INTERNATIONAL GASTRONOMIC REFERENCE.

Just writing this post makes me feel good and remember many good times, summer nights, laughs with my sister, friends, dates and especially one of the most special afternoons of my life, food among friends of Christmas Eve, for years Geni Perramó reserves a table for us at the bar where we end up dancing on the stools.

It is a fun and elegant place, with traditional flavors and a great selection of top quality local products.

An earthy luxury appreciating simplicity, that is the slogan of The Perfect Son

By Jose Jiménez

The best tapas I have never tasted in my life, I have not lived in Alicante for years, although I go very often, La Taberna del Gourmet is one of the things I miss the most.

The quality is incredible, their vegetables are from their own organic garden.

Everything is perfect, but I have two weaknesses, the tomato and the beef sirloin.

The tomato is prepared with a simple stream of extra virgin olive oil and coarse salt, as something so simple can drive me so crazy.

They prepare a montadito of beef tenderloin with black truffle with gluten-free bread is one of the best delicatessen I have ever eaten.
And what about its salted fish from the land, the freshest fish and fish from the fish market, the rice dishes

The owners, waiters, and cooks are spectacular.

La Taberna del Gourmet is the perfect for your love of a job well done

https://latabernadelgourmet.com

Tips
THE MUSGO REAL BODY SOAP

THE MUSGO REAL BODY SOAP IS THE PERFECT SON

The musgo real body soap is impregnated with walnut oil, it is a classic wonder of our beloved neighboring country that I adore, Portugal.

It has a masculine fragrance that combines spicy notes of sandalwood and patchouli with the warmth of vanilla, patchouli and vetiver.
Ideal for Sensitive Skin, it is my favorite soap.

Using it in the shower or bathroom, in low light and listening to Carminho is one of the little pleasures I have in my life.

I also have the bars of Real Moss soap between the drawers of the bedding and towels, it is a habit that I have after seeing my mother for life,

Smelling the towels is a daily gesture that everyone does when taking them out of the drawer for the first time, it is part of the identity and personality of a house,

That is why all the boxer shorts in the The Perfect Son collection have an exclusive fragrance created by Xavier a perfumer friend from Barcelona, inspired by memories of my life, special moments that transport me to unique situations.

Go for a run in the morning and enjoy the aroma of freshly cut grass, dine on a terrace facing the sea enjoying the smell of jasmine, the smell of coffee and toast in the morning, the smell of reading a newspaper.

The Perfect Son makes you relive the pleasure of the first day indefinitely

Thank you Joan for approaching me with this simple luxury.

You can buy it here

People
ALEJANDRO FERNANDEZ WEARS BOXER SHORTS
WITH AN UNCONDITIONAL TALENT

ALEJANDRO FERNANDEZ WEARS BOXER SHORTS Nº5 ,PERFECT BALANCE BETWEEN BODY AND MIND

I had the pleasure of photographing Alejandro Fernández in Boxer Shorts, one Sunday morning in Barcelona, ​​he is one of the people who has the most soul The Perfect Son, and he showed it to me at all times although he was feverish I do not hesitate any time to cancel the appointment.

I try to make Boxer shorts feel identified with the person in this case we choose # 5, this model leads us to be comfortable through the balance between the body and the mind.

The search bears fruit and this is reflected in his great personality and the love he puts into what he does.

Alejandro will go far and we will remember him, he has a special energy, I also told him that he had the same light as Jon Kortajarena whom I had the pleasure to meet.

The Boxer Shorts Nº5 has notes of resins (amber) and woods (cedar, sandalwood and vetiver). Respect for the rules allows for independence and an adventurous spirit.

No. 5 is, above all, free

You can buy it here

When are you The Perfect Son?

am the perfect son when I give myself to my family and my friends and I care about their well-being and try to care for and pamper them.

When are you not The Perfect Son?

I am not the perfect son, when my indecision and my insecurity makes me rethink to fight for what I want and for a moment abandon my illusion and my desire.

From of the previous models we come out with this more mature garment that helps our wellbeing through the balance between body and soul.

@alejandroofer

Sites
G69 THE BEST DECORATION STORE.

G69 THE BEST DECORATION STORE. AN AUTHENTIC TEMPLE OF DESIGN AND STYLE

G69 the best decoration store in the center of Madrid with an incredible space full of light, with a demanding product for people with values and personality.

This imposing place of more than 300 square meters of industrial aspect, has parts of floor with terrazzo, others with stone, chipped walls, towering ceilings, easy to handle lights, is the work of Cyril.

The whole selection are authentic and tasteful things, as it would not be, if the owners Géraldine and Cyril apart from a great professional career that allowed them to travel around the world seeing wonderful things, they are great friends.

I feel happy to steal a piece of your store to present my collection The Perfect Son, wrapped among other selected artisan brands with love.

Thank you so much, I love you.

@69madrid

THE PERFECT SON T-SHIRTS

What better place than G69, the best decoration store in Madrid, to present the new collection of The Perfect Son t-shirts for the first time?

Inspired by the best fashion photographers, each of them helped me understand the world of photography in a different way, a way of communicating a feeling, a state of mind

B. Weber

Gave me a love of black and white photography and the beauty of the male body,

R. Avedon

Sobriety, precision and seduction, how to catch unexpected expressions in the faces of the subjects against an apparently simple flat background,

P. Lindbergh

Fidelity to brut photography, without any retouches or filters, and

T. Richardson

The way he had fun and of course the sexuality his photographs are infused with.

From this inspiration five unique t-shirts were born presented in beautiful boxes. 

You can buy the t-shirts here

Press
POP UP GALLERY 080 BARCELONA

THE PERFECT SON, MEN'S UNDERWEAR AND ORGANIC COTTON T-SHIRTS AT POP UP GALLERY 080 BARCELONA

In February The Perfect Son was invited to Barcelona Fashion Week,

080 dedicated one of its pavilions at the Hospital San Pau, to create a Pop Up Gallery 080 Barcelona. where artists, designers, DJs and concerts were able to present their innovations, A trend space to show the best of each one for 4 days.

The Perfect Son presented its collection of men's underwear, boxer shorts, tailor-style and its collection of t-shirts inspired by the best photographers in the world,

A proposal in 150gr soft organic cotton, silk finish, which maintains this status of luxury and quality without forgetting the comfort,

demonstrating in this way their responsibility with the environment.

All materials and manufacturing processes are chosen following a responsible social and environmental philosophy throughout the entire materials supply chain.

Therefore thinking about the present and what we want to leave as inheritance to future generations.

Buy it here

The Perfect Son are a 100% Sustainable Mediterranean brand

Thanks to 080 Barcelona for the invitation, but especially to Eva Völmer, a new signing as a fashion consultant who will give a lot to talk about.

https://080barcelonafashion.cat/es/pop-up-gallery/the-perfect-son

Press
CODIGO UNICO ABC MONTHLY MAGAZINE

CODIGO UNICO ABC MONTHLY MAGAZINE TEACHES THE MOST LUXURY AND DELICATE BOXERS, THE PERFECT SON

Codigo Unico ABC monthly magazine, aimed at men who demand the best. Large format magazine, to enjoy and feel the best experiences, Interviews, reports, sports, fashion, beauty, motor, technology ... in the key of the present that most interests the upper class men to whom it is directed.

Everything related to male luxury and how not to find among its pages The Perfect Son.

The journalist Elena Castelló was the person who interviewed me, we decided to do it at home since it is the place with the most essence The Perfect Son,

My home is my office and show room where I work every day, I prepare the social media information, I select and write the notes for the web, I prepare the orders, I send the personalized packages for each client and I do facetime with Xavi Torres my graphic designer and Oscar González, head manager of the factory where Boxer shorts are sewn.

About Jose Jiménez

PARTS WITH SOUL OF THE INTERVIEW:

“Five years ago, José Jiménez made a dream come true that he had been cherishing for a long time: he set up The Perfect Son, a brand of boxer briefs whose essence is delicacy and luxury”

”The brand intends to offer an authentic, cultured, but simple and "easygoing" luxury, as Jiménez says, with a strong connection to the identity of the creator, but also of the client. «I like art, things well done, and I set out to make the best boxer briefs in the world”

Elena Castelló

You can see theFull interview HERE

Tips
BE PATIENT YOU WILL BE HAPPIER
EMOTICONS ARE THE PERFECT SON

MY FAVORITE EMOTICON, BE PATIENT YOU WILL BE HAPPIER

Patience is not exactly my greatest virtue, it makes us suffer and be dissatisfied with nonsense.

Patience is a necessary virtue to live in the here and now, enjoying the present moment, living it, feeling it, being aware of it.

For a long time of my life I went at a frantic pace, I was frustrated and suffered if I did not get things on time and my impatience affected many people.

Enjoying what you do and dedicating the time you deserve will make you happier, it is in your power to do so.

Xavier Torres Tarlowski, graphic designer of The Perfect Son, is the architect of redesigning emoticons with the soul of our logo

THE HISTORY OF EMOTICONS

The term emoticon comes from joining the words emotion and icon.
 
The first emoticon was created by Scott Elliot Fahlman, a scientist from Medina (Ohio), United States, making a joke among physicists, he thought how he could show irony in the written communication and typed the combination :) indicating that you had to twist your head to read it.

His first message was written in a text on September 19, 1982.

They are facial gestures and postures that express moods, at the moment they identify us more than writing words, it is difficult to make a text without putting one, they are fast and say a lot.

When we talk to our people, not only words matter. We also communicate through non-verbal language, that is, through our facial expressions, gestures, body language and tone of voice, we suggest how we feel.

We open our eyes when you are surprised, we look up when something makes you despair, we stick our tongues out if you like something a lot or we stick it out to the center to send us a joke

We use technology more and more, emails. WhatsApp … and many times interpret what we mean in a different way, emoticons help us to better understand.

BE PATIENT YOU WILL BE HAPPIER

Very interesting

People
PABLO BARRERA WEARS UNDERWEAR Nº3

PABLO BARRERA WEARS UNDERWEAR Nº3, WE CHOOSE THIS LUXURY UNDERWEAR FOR HIS GREAT PERSONALITY, CREATIVITY, ENTHUSIASM AND OPTIMISM.

Pablo studies Fashion Design at IED Madrid, he is a great artist, his designs are innovative and current, he has a great skill with painting, he handles pencil, oil and watercolor with great ease, demonstrating with each drawing his sensitivity and love for what that makes

It is difficult to find people with so much personality, he is authentic. Making the shot with him was very special, from the first moment it made it very easy, thank you very much for undressing for The Perfect Son.

@fakegeekguy

No. 3 is the number of sociability and friendship. This underwear model # 3 will inspire creativity, enthusiasm and optimism. This element will help you cross the equator that forms the 3 in a series of 5.

The touch of bergamot, lavender and moss is complemented by leather, sandalwood and balm. A garment that encourages you to enjoy life.

When are you the perfect son?

I am the perfect son when I listen to my parents, but then I do what i want.

When are you not the perfect son?

I am not the perfect son when I act selfishly without regard to others.

Pablo Barrera wears underwear nº3 you can buy it here

Tips
YOTAM OTTOLENGHI THE FASHION CHEF
THE DIET THAT IMPROVED MY LIFE

A HEALTHY AND SIMPLE WAY TO LEAD LIFE, YOTAM OTTOLENGHI THE FASHION CHEF MAKES IT EASY FOR YOU

Yotam Ottolengui the fashion chef in the United Kingdom, the man who changed my way of eating,

the Israeli Yotam Ottolengui is unique with his recipes, full of ingredients, color, flavor and impossible combinations.

He uses
a lot of vegetables in his kitchen, but he is not a vegetarian, I like to cook
and eat healthier but I also want to get excited about food.

Its way of mixing spices and condiments, combining ingredients that normally do not combine naturally, makes it very special and tasty.

YOTAM OTTOLENGHI THE FASHION CHEF

One of the impossible combination recipes that I love is the Fig salad with basil, goat cheese and pomegranate vinaigrette, a perfectly Mediterranean recipe since fig is a typical fruit from my land, Alicante.

The fig is a fruit of the Mediterranean and of the warm areas, the perfect season to eat them is the hottest months from July to September.

Who was going to tell me that my mother's favorite fruit, which she eats even with bread, was going to take it in a sophisticated salad.

FIG SALAD WITH BASIL, GOAT REQUESON AND GRANADA VINAIGRETTE

FOR 4 PERS.

1 shallot, minced
½ tablespoons of Gijón mustard.
2 tablespoons of pomegranate molasses.
3 tablespoons of olive oil plus a splash to season.
40g arugula
20g green and purple basil leaves
8 ripe figs at room temperature
70g of goat curd or some creamy goat
salt and pepper.

IN JUST 10 MINUTES

Put the shallot, mustard, pomegranate molasses in a medium bowl, season with salt and pepper
and mix vigorously while pouring the olive oil to obtain a homogeneous dressing.

Add most of the arugula and basil leaves to the vinaigrette, reserving a little for the final decoration of the salad and mix gently. Place the seasoned leaves on a large plate, spreading them well to cover the surface of the platter.

Cut the figs into quarters, vertically and arrange them on top of the leaves. Then spread the cottage cheese over the figs and leaves. Also spread the reserved leaves on top, spray them with a splash of oil and add a pinch of salt and pepper

YOTAM OTTOLENGUI THE FASHION CHEF IS AN AUTHENTIC THE PERFECT SON

https://ottolenghi.co.uk/

Press
ALEX GARCIA (ACTOR) IN MADMENMAGAZINE

ONE OF THE MOST IMPORTANT DIGITAL MEDIA FOR MEN SELECTED ALEX GARCIA (ACTOR) IN MADMENMAGAZINE TO WEAR ONE OF OUR MOST RISKY BOXER SHORTS

A digital magazine with the latest men's fashion trends in fashion editorials and style recommendations, in which we give you the keys to dress like a real madmen

For this Shotting with Alex Garcia (actor) in Madmenmagazine was chosen, probably one of the riskiest models in the collection:

BLUE LIBERTINE BOXER SHORTS

The colour of the kings, blue is associated to the strong but serene ones. This tone linked to sea gods and monarchs, bring a subtle harmony, mixing water and sky in one single garment. Created by The Perfect Son for those who know how to navigate their daily grind with intrinsic confidence.

BUY IT NOW

THE MOST THE PERFECT SON PART OF THE INTERVIEW

"Work is not everything to me. I need to be in contact with my people and have time to simply enjoy life. I am very clear that my future will be in a country house, planting tomatoes and enjoying nature ”

“The abrupt changes we undergo make each one seek help in something to find an internal balance. Some find it in yoga, others in meditation, psychomagia … In the end it is about finding a way to be stable in chaos (laughs). I suppose that everything I love the contact with nature is also given by that. The peace that I find in those moments helps me a lot to charge myself with energy ”

By Alex Garcia

See full interview of Alex Garcia (actor) in Madmenmagazine

Thanks to Manu Bermudez for thinking about me, I was very excited about your call, you are an authentic The Perfect Son

Press
BELFUSTO MAGAZINE IS THE PERFECT SON
The Perfect Son are made of the best cotton, studying every detail to the millimeter.

BELFUSTO MAGAZINE IS THE PERFECT SON, AN ONLINE PLATFORM WHERE MEN'S UNDERWEAR IS TREATED IN A VERY OPEN WAY

Belfusto Magazine is The Perfect Son, an online magazine of men's underwear and men's swimsuits, where it talks about Trends, news, interviews in a broad way, you can find all kinds of men and styles.

It explains if you can sleep with briefs and which model is the best. You can also understand what difference and characteristics microfiber or cotton underwear have and choose your style according to design, composition or functionality.

SEE COLLECTION HERE

A JOURNALIST WITH LOVE WHO DEDICATES HIS LIFE AMONG MEN'S UNDERWEAR

Gustavo, thank you very much for all the love you have put in the article, talking about The Perfect Son underwear.

Everything would be easier if we tried to put ourselves in the shoes of others, you make it perfect. The delicacy with which you speak of men's underwear is not easy.

PART OF THE INTERVIEW

“To consider men's underwear as a haute couture piece is something revolutionary and risky. It means looking out over the precipice of courage, at the apex of the vanguard.

But José Jiménez, founder of The Perfect Son, plays with an advantage. he is one of those people anchored to the ground with an invisible thread that passes from parents to children and that allows them to enter unexplored paths ”

Gustabo Forcada

SEE FULL INTERVIEW HERE

People
TONI FIGUEROA WEARS A Nº1 BOXER SHORT
MATURING LIFE

A MAN WITH PERSONALITY AND GREAT CHARISM

When are you the perfect son?

I am the perfect son when I put into practice past teachings giving meaning to the now.

When are you not the perfect son?

I am not the perfect son when I forget where I come from without thinking about the most valuable inheritance that I acquired love and struggle.

Number 1 is the first number, the origin in which lies action and initiative. So this our best boxer short No 1,

Toni is wearing The Perfect Son underwear with the best cotton in the world.

https://theperfectson.com/product/no-1/

People
ENRIQUE CONDE MENÉNDEZ WEARS A BOXER SHORTS Nº2
MEDITERRANEAN ADVENTURER

A MAN OF MEDITERRANEAN TASTES WEARS BOXER SHORTS

Enrique is wearing nº2 boxer shorts, The Twin of No 1, opposed but complementary. Is the garment of intuition and duality. Your self-confidence will be reinforced to open the door to emotions.


When are you the perfect son?

I am the perfect son, when I never forget to tell my parents that they are the best I have in my life.

When are you not the perfect son?

I am not the perfect son, when I don't follow his advice but in the end, I have to admit they are right.

https://theperfectson.com/es/producto/no-2/

Tips
MARVIS TOOTHPASTE IS THE PERFECT SON
A MORNING PLEASURE

MARVIS TOOTHPASTE IS THE PERFECT SON IS ONE OF
THE SIMPLE DAILY LUXURIES,

I wanted to talk about a sophisticated and colorful Italian toothpaste, made in Florence, called Marvis toothpaste is The Perfect Son there are 7 types of different and very particular flavors, my favorite is the red one, Cinnamon and mint flavor, but I recognize that I have tried them all, it is the only paste that I have It makes my eyes close while I go out to the balcony, the paste mixture and the smell of morning transports me,

Marvis instagram

MARVIS HAS 7 DIFFERENT FLAVORS

RED

Cinnamon and Mint, perfect for half a day.
 
ORANGE

Ginger and Mint, for spicy and exotic moments

GREEN

Strong Mint, for early mornings

LILA

Jasmine-Mint, for delicate moments

BLUE

Fresh mint for after the beach

WHITE

Blooming mint perfect for smiling

BLACK

Mint and Licorice to stay home

The Perfect Son boxer shorts collection has seven unique models presented in splendid boxes. Each cube/model contains an exclusive fragrance developed by our experts. The fragrance will allow you to experience the pleasure of that first day again and again.

See collection here

What is your perfect taste?

Tell me!

www.marvis.com

Press
CYL INTERNATIONAL INTIMATE FASHION.

THE PERFECT SON SELECTED BY CYL INTERNATIONAL INTIMATE FASHION AS ONE OF THE NEW TALENTS IN LUXURY BOXES

In the New Talents section of the CYL international intimate fashion magazine,

reviewed the national and international scene, in search of those new firms that promulgate a new concept of intimate style and a new way of doing things by bringing a breath of fresh air to the sector

The Perfect son was selected for being a different brand and targeting a market that has not existed until now.

The pattern, unique for its meticulous attention to detail, gives the product unparalleled comfort.

Indeed, the work and skill of local artisans in Barcelona, inherited by tradition and unaware of the savage globalization that the planet is suffering today, allow this garment to adapt harmoniously to the body.

This tailored boxer shorts combines the best fabrics in the world (Thomas Mason) with the comfortable and exclusive design of French sewing. 9 stitches per centimeter transform each piece into a masterpiece.

All the details, from the personalized mother-of-pearl button to the rubber specially made to be harmless,

have been pampered to excess. As the best tradition of tailoring commands, each garment with pins is presented.

You can see the collection here

As Jordi Borruel said

“José Jiménez, an entrepreneur, and visionary, Alicante founded a few years ago The Perfect Son,

an intimate men's fashion firm that combines in its technical garments typical of the purest tailors of London Saville Row with a modern management and adapted to the current times to offer a different, elegant and exclusive product”

By Jordy Borruel

Be a the perfect son

See full interview of CYL International intimate fashion

Tips
LIFE IS SIMPLE, ENJOY IT TO THE MAXIMUM
LIFE TAUGHT ME TO BE VERY PRACTICAL

LIFE IS SIMPLE, ENJOY IT, WE ONLY HAVE ONE LIFE, FORGET WHAT PEOPLE SAY

For a long time, I had many people by my side that complicated my life, when I turned 40, I decided to take all those people out of my day to day,

it is one of the best decisions I make, I just want to be with me, real people and Simple tastes, that don´t waste my energy.

To make important decisions, I always do it relaxed at home with my underwear the perfect are boxer shorts and a good coffee

Life is simple, enjoy it, don't complicate it. If you have not found the right person, have fun with the wrong person, if one day life turns its back on you, confront it, if someone questions your way of life, do not give it importance and keep enjoying it, to achieve a goal it is necessary to dream, so don't waste time, dream don't stop dreaming.
We spend our lives waiting for something to happen and the only thing that happens is life

Simple life book recommendation

“I promised myself then to live several months in a cabin, alone. Cold, silence and solitude are states that in the future will be more precious than gold. In an overcrowded, overheated, noisy Earth, a cabin in the forest is utopia ”.

Sylvain Tesson

People
CARLOS REESE IS WEARING Nº3 UNDERWEAR
Lolas´s son Street Workout lover

Nº 3 IS THE NUMBER OF SOCIABILITY AND FRIENDSHIP , THIS UNDERWEAR WILL INSPIRE CREATIVITY, ENTHUSIASM AND OPTIMISM.

When are you the perfect son?

I am the perfect son, when I bring my joy and all my love.

When are you not the perfect son?

I am not the perfect son, when it abounds in my disappointment and sadness

The best underwear for men, No 3 is the number of sociability and friendship.

Press
THE LUXURY UNDERWEAR FOR MEN
A crotch shirt”

THE MAGAZINE GQ ESPAÑA SAYS: THE PERFECT SON CREATES THE LUXURY UNDERWEAR FOR MEN

Until now men's underwear was the prodigal son of fashion, many of the consumers settle for a white slip with the huge brand name on the waistband, a pack of three boxers with absurd seams or polyester slip of strident colors instead to use the luxury brief as it is done in the culture of women's underwear

The Perfect son does not want to change this, but it is not the market to which he wants to go, for this reason he creates the luxury brief for men, thinking of a niche market that until now did not exist. It offers almost tailored underpants with a distinctive quality and image that has never been done before. The collection has been developed with a group of seven essential models, to which new designs are added per season.

 
Fashion, feelings and emotions come together to create this luxury underwear for men. It is an innovative and daring brand, characterized by love of detail and passion, a charismatic product that opens a new dimension to trust, made by and for people with security and values, a way of securing the most intimate, to create memorable moments with unforgettable people.

THE BEST QUALITY FOR THE BEST LUXURY UNDERWEAR FOR MEN

All of its materials and manufacturing processes are chosen following a responsible social and environmental philosophy throughout the materials supply chain, thinking about the present and what we want to pass on to future generations.

The Perfect Son uses the world's finest cotton (Thomas Mason's GIZA 45), latex-free microfiber rubber waistbands (to prevent skin allergies), French stitching, and mother-of-pearl buttons.

More about quality

As the journalist Iñaki Laguardia says, in his article for the magazine GQ Spain

“HERMES The French house is not the only one that plays in the first league of luxury underwear, but it is one of the most careful in the way it works. In Our country also exports the luxury that is not seen. THE PERFECT SON applies the techniques of the shirt tradition to make underwear "

BY IÑAKI LAGUARDIA
MAGAZINE GQ SPAIN

Complete GQ article

Sites
CANNIBAL RAW BAR MADRID
ALWAYS WITH A MAGICAL LIGHT

RESTAURANT CANNIBAL RAW BAR MADRID, A PERFECT SITE TO SHARE UNFORGETTABLE MOMENTS

The Galician restaurant Cannibal Raw Bar Madrid manages to have the essence of the first one that opened in Coruña and which I know perfectly, by meeting in its private room with my best and most intimate friends from Inditex, Javi, Fer, Erique, Sonia, Amparo , Victor, Vivi … uffff, what are the best memories of my 10 years living in Galicia

Cannibal Raw Bar is a place for very special people, elegant and sophisticated people but lovers of simple things, not pretentious, its strength is raw food dishes such as ceviches, tartares and carpaccios always with high quality products, but we can also find fish , seafood and fantastic Galician meats

I always like to enjoy steak tartare, I ate in many places but here they make it special, I almost always go with friends but I love to go alone on Saturday in the middle day to sit at the bar bar... always so detailed

Restaurant Cannibal in Madrid a place with soul, perfect to drink coffee, eat something or have a drink

CANNIBAL RAW BAR MADRID, HIDE A CLUB IN ITS BASEMENT, PERFECT TO GO FOR DRINKS IN MADRID

CANNIBAL CLUB.

I can't stop pulling out my most rogue vein and talking about the dark but incredibly fun part of the Cannibal Raw bar Madrid.

Cannibal Club, is a very charming Cocktail Club, located in the basement of the restaurant, to ascend to it, you have to pass a flight of clandestine stairs that take you to a suggestive, fun and rogue new space to have a drink after dinner.

A place with history, sophisticated and cosmopolitan with charm.

https://www.cannibalrawbar.es/

Tips
PERFECT LEMON SALAD FOR SUMMER.
FAVORITE OF MY FATHER

THE LEMON SALAD IS A VERY APPROPRIATE DISH FOR A HOT SUMMER MORNING

The lemon salad a very summery recipe that has been part of the life of many Manchegos and has passed from grandparents to parents and children.

Lemon salad turns out to be a typical dish of some villages in La Mancha, specifically in Villanueva de los Infantes, where my parents were born

I loved it when on Sunday my father woke me up early and we gathered the whole family around the table to eat the lemon salad, it was magical! It is important to eat it with a spoon making bread boats (me without gluten).

LEMON SALAD FOR 4 PERS.

Ingredients

3 lemons

3 garlic sprouts

2 young onions

Pinch of paprika

6 tablespoons of olive oil

1 glass of water

2 ice cubes

Pinch of salt

PREPARATION

Peel the lemons leaving as much white as possible

Squeeze them manually, leaving the pulp.

Cut them into small pieces and set aside.

Chop the onion and garlic sprouts into small pieces.

Mix the juice of the lemons, the oil, the salt and the paprika until you get a homogeneous mixture.

Add to the onion, garlic sprouts and cut lemons.

Add water and ice

Serve cold.

My shoemaker father and my dressmaker mother instilled in me a love of taste and attention to detail.

http://Villanueva de los infantes

Sites
COCOL MADRID IS THE PERFECT SON
MEETING WITH THE OBJECTS OF A LIFETIME

COCOL MADRID IS THE PERFECT SON, A BET FOR THE JOB WELL DONE BY THE ARTISAN

The illusion of the Owner is to select and recover timeless objects, worked by hands that retain a knowledge transmitted from generation to generation, has a very perfect soul.

There are lifelong products and others that reinterpret tradition: from the botijo to the abstract poetics of esparto and stones.

Believing in the neighborhood and quality commerce is what makes them special, with objects for people with values, that accompany you on a day-to-day basis.

They propose an offer of responsible consumption giving visibility to manufactured goods outside the usual circuits of commerce and mass production.

Entering this store moved me to my childhood, smells like memories of a lifetime, things that made you have a good time, your parents, your grandparents, family meals ...

SIMPLE GIFTS WITH GREAT CHARM

Enrique Calzado my best friend, he gave me a wonderful basin, for me it was very special, it is that kind of gift that comes from someone who knows you a lot, who knows where you come from and appreciates simple things.

Possibly there will be people who do not know the utility, the truth is that the lever was used in houses that did not have running water and had to be taken from a well in order to carry out daily life.

The basin was placed in the sleeping room on top of a piece of furniture, to wash your hands and face, go to bed and get up.

It gives me tenderness this object because I saw it in my grandparents 'house when I went to my parents' town.

Then during my life I always had it in mind changing its use, until I used it as a fruit bowl and put it on the table, full of fresh oranges

http://cocolmadrid.es/es/

Press
COLETTE PARIS
A dream come true

GOODBYE COLETTE PARIS THE COOLEST PLANET STORE

The great fashion prophet has a woman's name but it is a shop. Colette Paris is the most famous concept store (one of those commercial spaces that mix fashion, art and culture) in the world. There is no tourist guide in Paris that does not include it as a mandatory stop and the label ‘Seen in Colette’ has gained legitimacy.

Its name is due to its owner and founder, Colette Rousseaux, a woman in her sixties as far away from the media center as her shop has been famous. She and her daughter Sarah Andelman were responsible for Colette's success.

Receiving this email was one of the happiest days of my life ... thank you Sarah for the opportunity to be in Colette all this time.

See The Perfect Son collection here

Dear Jose,

Thank you for the sample well received. The quality is amazing !  I would be happy to do a test if you can send us 6 units. We could receive them immediately so we have them in time for Men fashion shows in Paris...
I had the occasion to show your collection to Mr Lagerfeld yesterday but apparently he's exclusively wearing Popeline impériale ;-)
....
All the best

Sarah 

213 RUE SAINT-HONORÉ, 75001 PARIS

www.colette.fr

People
ALBERTO JUAN BAEZA HAS AN UNDERWEAR Nº4
National Police Candidate

THE UNDERWEAR Nº4 FOCUSES ON DETAILS AND AND NORMS. THE EFFORT, THE WORK AND THE DISCIPLINE WILL ACHIVE THEIR RESULTS.

Alberto is the perfect man to wear underwear Nº4. I met him in Alicante, at the Arena gym, at a time when he needed a change, I came back from Brazil after almost two years living there and I was looking for some calm.

He taught me the capacity for effort and the concern for detail, in the gym I followed a routine of 5 days a week with which I saw great physical change, but above all it helped me to regain self-esteem.

When are you the perfect son?

I'm the perfect son when I'm sleeping

When are you not the perfect son?

I'm not the perfect son when my parents have confidence in mea and I do not reach their expectations

The future lies in the past.

https://theperfectson.com/product/no-4/

Press
ESMOQUIN ROOM IS THE PERFECT SON

JOSE LUIS DIEZ OF ESMOQUIN ROOM IS THE PERFECT SON

One of the most professional journalists in the world of men's fashion José Luis Diez, this Spanish studied Audiovisual Communication at the University of Navarra and an MBA in Fashion Business Management at the Higher Institute of Business and Fashion. He began his career in fashion journalism at the Condé Nast publishing house,

He lives in Madrid and works for GQ Spain as a blogger for the Esmoquin Room and Hola Fashion. He has become one of the most influential men in the world of men's fashion.

This great journalist uses Esmoquin Room to give his most personal point of view in the world of menswear,

among truly interesting articles on an exquisite lifestyle without great pretensions, he has a special weakness for discovering new talents

Jose Luis loves fashion, but his true passion is traveling, he is in love with Madrid, but he escapes whenever he can, if he gets lost you can find him between Pamplona and Lisbon.

@esmoquinroom

"WE HAVE ALWAYS WANTED FOR SIMPLICITY AND THE PERFECT SON ELEVATES THIS IDEA TO THE MAXIMUM EXPONENT"

Jose Luis Diez Garde

The idea of creating the best brief in the world. It arises from seeing that there was nothing similar in the market, in addition to its quality, I wanted it to be something very special, like a museum piece that you wear only on special occasions and give you security and eye, that a special occasion can be any day.

Thanks to Jose Luis Diez Garde for his professionalism and great sense of humor.

See full interview here

People
MIGUEL ÁNGEL SÁNCHEZ GONZÁLVEZ, AT HIS HOUSE IN BOXER SHORT.
Administrative and swimmer, and dady

LOVING HIS LAND AND HIS MEDITERRANEAN, WHERE HE DOES NOT LEAVE A MOMETE TO ENTER THE SEA TO PRACTICE HIS FAVORITE SPORT, SWIMMING.

When are you the perfect son?

I am the perfect son in everyday details, when my nobility protects my people, when I spread my happiness, when my nature governs my life

When are you not the perfect son?

I'm not the perfect son when I lock my nobility, when my autarky takes me away from others, when my imprudence can importune someone

Miguel wears a Boxer shorts model # 5, one of the models with more different feelings

https://theperfectson.com/product/no-5/

People
ARTURO SABATER VIDAL, TRAINING WITH A BOXER SHORTS DAY.OFF
Personal Trainer

LITTLE TO LITTLE FULFILLING HIS DREAMS, HE ALWAYS HAD CLEAR WHERE HE WANTED TO GET THERE, CONGRATULATE FOR EVERYTHING GOOD THING HAPPENING TO YOU.

When are you the perfect son?

I am the perfect son the moments I dedicate to my profession and to achieve my goals. And especially, when I have a couple I love. Everything is in harmony.

When are you not the perfect son?

I'm not the perfect son when I follow my wild side, my nature. When I face life, then chaos begins.

Arturo wears a boxer shorts Day off to be at home relaxed.

Conceived for those days of rest in which time and rhythm are disrupted. Day Off combines the perfect balance in between comfort and elegance.

People
ANTOINE BEAUCOURT WITH HIS BOXER SHORTS LIBERTINE
Organization and IT consultant

PHOTOGRAPHED ON MY THREE-MONTH TRIP TO AUSTRALIA, I WILL NOT FORGET THAT EXPERIENCE, I NEVER FELT SO FREE.

When are you the perfect son?

I'm the perfect son when I'm happy, satisfied with what I'm and what I do

When are you not the perfect son?

I will disappoint my entourage if I don't go as far as I could

The libertines, Men ready to do anything for the search of authentic pleasure. Vital pleasure that goes beyond physical or spiritual boundaries.

https://theperfectson.com/product/green-libertine/

People
BURÇAY BAL IN ISTANBUL WITH BLUE LIBERTINE
English Teacher in High School

CREATED BY THE PERFECT SON FOR THOSE WHO KNOW HOW TO NAVIGATE THEIR DAILY GRIND WITH INTRINSIC CONFIDENCE.

When are you the perfect son?

I am the perfect son when I truly believe in myself for what I can do in my life. It doesn't matter what the circumstances are, I keep insisting to be the person whom I want to become.

When are you not the perfect son?

Indeed, I am not the perfect son when I disappoint my loved ones.

Burçay is wearing an underwear Blue Libertine, The colour of the kings, blue is associated to the strong but serene ones. This tone linked to sea gods and monarchs

https://theperfectson.com/product/blue-libertine/

People
LUDVICK REGO IN UNDERWEAR RED LIBERTINE
NUTRITIONIST AND FRIEND

HE WEAR A BOXER SHORT CAMOUFLAGE RED LIBERTINE MODEL

When are you the perfect son?

When my parents did not care about me with nightly outings. Because I am a guy who likes to enjoy the day and do not like to go out at night.

When are you not the perfect son?

When I have a conversation with my parents and I get stressed very easy.

Wearing this boxer shorts as underwear allows you to go outside

Red, associated since the dawn of time to the imperial power , is itself a powerful and vital colour. Boldness and security that connote this warm tone does not exclude the magnanimity of the strength of the wearer.

The Perfect Son offers the bold the possibility of carrying their most intimate and innermost energy.

https://theperfectson.com/product/red-libertine/

Press
FANTASTIC MAN MAGAZINE
THE BIBLE OF STYLE IS THE PERFECT SON

GERT JONKERS AND JOB VAN BENNEKOM, THE TWO TIMID DUTCH FUNDERS OF FANTASTIC MAN MAGAZINE

Job and Gert are known for their distinctive, somewhat formal style, high-profile characters (gentlemen in their vocabulary),

Elegant graphic design, unique tone, and downright amazing photography.

This Europe-based fashion magazine, which publishes twice a year, continues to imitate masculine-style writing,

Fantastic Man Magazine were the start of a genre of fashion magazines that emphasized common men, intellectuals, more famous and sloppy models.

See model of Boxer Shorts nº1 selected by fantastic man

“Number 1 is the first number, the origin in which lies action and initiative. So this our best boxer short No 1, the impulse that will push our ego to the top of the world : « it is me ».

The fragrance based on citrus cardamon, jasmine, lily and musk encourage vitality and readiness for a great beginning”

Jose Jimenez

The Perfect Son boxer is a revolution in the concept of boxer known until now. We have respected the most classic shirt tradition but with an approach adapted to the 21st Century. Same as a Century ago, all boxers are cut with scissors, sown with single needle machines and with French seam finishing.

All boxers are checked manually and individually before packaging. All that together with the latest software allows us to personalice the final touch and use the latest technology to deliver quality underwear to your door.

Mail to Jose Jimenez to Gert Jonkers

Hi Gert:

I was really excited and happy when I saw your blog this morning and noticed The Perfect Son,  as one of your exquisite recommendations.

My heartfelt thanks to you and your team !

Clean and loose aesthetic for men with great personality

www.fantasticman.com

People
HUGO LARINIER IN PARIS
Physiotherapist / Waiter

HUGO TAKES IN HIS BLOOD THE WINS OF ALWAYS DOING NEW THINGS.

When are you the perfect son?

I am the perfect son when I lie to my parents trying to convince them.

When are you not the perfect son?

I am not the perfect son the rest of the time... my parents would get bored having a perfect son.

Your perfect underwear is number 4, The fourth model focuses on details and norms. The effort, the work and the discipline will achieve their results.

https://theperfectson.com/product/no-4/

People
DAVID LUNA WEARING Nº2
Photografer

A LOVER OF ART AND NATURE, A FREE SOUL

When are you the perfect son?

Maybe when I get to that sincere and boundless love that we feel gets stronger than the shadow that goes with it. That is, when what twists the naturalness and the feeling keeps contained.

When are you not the perfect son?

I am not when I do not get it. What it makes me understand that I am very imperfect son quite often.

https://www.instagram.com/hombre_luna/?hl=es

People
ALFONSO NAHUM AN AUTHENTIC THE PERFECT SON
Publicist and Public Relations

THE PERFECT IS TRANSMIT SOPHISTICATION AND COMFORT JUST WATCHING THEM

The Perfect Son makes with the best cotton, studying every detail to the millimeter: Australian mother-of-pearl button, elastic waistband based on latex-free microfibers, scissor-cut fabrics

When are you the perfect son?

I don't think the perfect son exists, I have my moments. I try to be the perfect son by being  loving meeting the expectations my parents have on me. Loving and taking care of them.

When are you not the perfect son?

I've never been the perfect son, but I try my best to make my parents proud of me.

People
EDUARDO MASCARÓ IS THE PERFECT SON
Sports Technician

THE PERFECT SON: WHEN BEAUTY MEETS ELEGANCE

To consider men's underwear as a haute couture piece is something revolutionary and risky. It means looking over the precipice of courage, to the apex of the vanguard.

When are you the perfect son?

When I assume my defects. Nobody is perfect, but not denying it makes the difference.

When are you not the perfect son?

When I am complacent with my failures and instead of searching for improvement, I search for excuses

People
JONATHAN GRBOVITS
Environmental Eng.

THE PERFECT IS A BLOW OF FRESH AIR TO THE SECTOR

Men's intimate clothing that combines in its technical garments typical of the purest tailors of London's Saville Row with a modern management and adapted to current times to offer a different, elegant and exclusive product.

When are you the perfect son?

I  have never been the perfect son but I always seek to achieve perfection.

When are you not the perfect son?

When I go against my heart and soul.

Press
MONOCLE MAGAZINE IS THE PERFECT SON
ALWAYS WITH A MEDITERRANEAN AIR

TYLER BRÛLÉ THE VISIONARY FOUNDER OF MONOCLE MAGAZINE, GIVES MEANING TO THE PRESS ON PAPER

When everyone took the death of the paper press for granted, Tyler Brûlé founded Monocle Magazine, a cult publication among the global elite.

The influential Canadian publisher Tyler Brûlé founded Wallpaper * magazine in 1996, A Bible of Urban Cool, a 90s icon with which I learned true style. A year later he sold it to the Time group. He was 27 years old.

With thousands of ideas and a million dollars from the sale of Wallpaper *, he founded Monocle Magazine, a cult publication among the global elite that has always been against the grain.

He works at Midori House (London) from there he controls a team that travels all over the world creating stories for the magazine on paper with more than one hundred pages and that you cannot read on the internet. In this way it creates a magical moment from the moment you receive it to deciding the perfect place to read it.

MONOCLE MAGAZINE IS THE PERFECT SON

For me it is one of my moments The perfect Son, since Monocle Magazine came out in 2007 I have not stopped reading it, it includes articles on design, fashion, quality of life, international affairs and general culture,
With her I learned a very important quality of life and a point of sophistication, hehehehe … she has always been a benchmark in my day to day.

My story Jose Jimenez

Monocle is a kind of global elite that is the object of desire of every luxury advertiser. Readers flying in business. They invest in houses, art, cars, watches, wines, fashion, design. a select club with an average age of 35 years.

Brûlé considers it essential to defend what they do, even if that distances them from mass audiences.

"People do not pay for information and we must remember what our value is. We move people all over the world to make stories and photographs, and that is expensive, the true followers are those who invest in an annual subscription and attend one of the 80 events that Monocle organizes every year ”

Tyler Brûlé

Appearing that summer at Monocle Magazing made me fill with energy.

Thanks for believing in The Perfect Son

https://monocle.com/magazine/

People
MARCOS RERRÁNDIZ REAL WEARS DAY-OFF
Architect

DAY OFF COMBINES THE PERFECT BALANCE IN BETWEEN COMFORT AND ELEGANCE.

Conceived for those days of rest in which time and rhythm are disrupted.

the perfect balance in between comfort and elegance. 

Day Off, ideal to enjoy the peace of doing anything or nothing, this model combines a discreet print with a sporty lateral band. 

When are you the perfect son?

I am the perfect son when I prove that I can achieve what I really want.

When are you not the perfect son?

I am not the perfect son when I am lying to myself in moments of reality that I don´t like and I don´t allow myself to be advised.

The fresh touches of grapefruit, tangerine and ginger give the contrast to the deeper cedar and musk. Day Off is the perfect expression of freedom without neglect.

https://theperfectson.com/product/day-off/

People
FERNANDO JIMENEZ MY LITTLE BROTHER
Great Father

MY BEST MEMORIES WAS TO SHARE THE TOYS WITH YOU

We have seen ourselves grow, we have shared many things, both material and emotional,

Those afternoon afternoons eating sweet potatoes just brought from Uncle Diego's oven, at home wrapped between famobil's Click and Airganboys.

We also share sad and difficult moments with the death of the Pope and some days that we did not understand.

I want to thank you for all those moments and for everything you did for me, surely you did many things in secret to make me better in life,

You will always be my little brother,

I love you Fer.

When are you the perfect son?

I am the perfect son when I recognize and admire the effort, patience, generosity and the arduousness of bringing me up.

When are you not the perfect son?

I am not the perfect son when I am not patient, I do not exert myself or I waste opportunities.

People
KIM DIAZ BAR MUT BARCELONA
ADVENTUROUS ENTREPRENEUR

THE GREAT PERSONALITY AND CHARISM OF KIM DIAZ BAR MUT PROJECTED ON ALL OF HIS CREATIONS

Kim Diaz Bar Mut a modern, seductive, daring and show-loving character, his makeup eyes, his velvet jackets, his kilts, his golden shoes … make him a very particular businessman, he always dreamed of creating spaces for his generation, places where the good atmosphere is above all,

Kim opened Bar Mut in 2015, a tiny place that is always full, but people dream of being there among friends with good wine and delicious food.

Its dishes or half portions are renewed classics from the Lobster to the classic recipe feira that is normally made with octopus, Suckling pig cooked at 60 degrees for 18 hours. Delicate black pudding croquettes etc.

BARMUT BARCELONA

There is no important personage of the cinema, football or the farandula in general that does not happen there if they are in Barcelona.

Bar Mut Barcelona is the must-see site for all the celebrities that pass through Barcelona: Robert de Niro, Woody Allen, Bruce Springstein, Bono de U2 etc.

MUTICLUB THE BEST AFTERNOON IN BARCELONA

Kim Díaz, this post modern and seductive character, cannot sit still, his head goes up to a thousand an hour, after the closing of the MUTIS, he opened a cocktail club where, apart from a lot of velvet, novel wine-based cocktails such as daiquiris, replace the lemon for the wine … there is a dance floor with disco music full of people who want to have a good time, a must-go place on Sunday afternoons.

If you go during the day be sure to try the black omelette, made with squid in its ink, it is incredible!

When are you the perfect son?

I am the perfect son when I accept that I am not. I reassure my parents' conscience in a theatrical way... Really , I don't consider myself the perfect son... Maybe my parents do...

When are you not the perfect son?

I am not the perfect son most of the time. I adore them, and I try to provide welfare but there is an emotional independence that makes me feel I am not the perfect son...

The Perfect Son Collection

People
JUAN JIMÉNEZ FALCÓ IS THE PERFECT SON
4th Year ESO student

BEING A PARENT HAS TO BE INCREDIBLE, BUT I THINK I CANNOT EXPERIENCE THAT FEELING

The closest feeling I have had are my nephews, the relationship I have with them is something very special.

Being an uncle makes you complicit in follies and secrets, makes us live only the good, birthdays, meals, summers, Christmas …

Juan, being the second to arrive in my life was not easy, the first is the first, but you have won my heart.

Starting with that incredible feeling that I have every time we see each other, for that energy that you release, for that intensity with which you live life, for how hustler you are to be able to buy what you want, for how well you play the guitar…

It's funny how blood calls me and since you were a baby, I felt that special feeling, that desire to eat your bun face.

We always want you to get something out of us, in your case Aunt Marisa's holes, the height of Uncle Fernando and for my part I think I think you got my vein vein.

When are you the perfect son?

I am the perfect son whenever I am home so my parents know what I am doing.

When are you not the perfect son?

I am not the perfect son when I am away with my friends. My parents don't know what I am doing and they fear the worst.

Sobri, you make me very happy, I hope to always have you in my life

People
JOHNNY CHANDLER SIEMPRE THE PERFECT SON
Venture Capitalist

There are different rituals for day to day or for the weekend. The Perfect Son is a project that gives this daily gesture the importance it deserves.

When are you the perfect son?

I am the perfect son when I achieve my goals and make the people I care about in my life proud.

When are you not the perfect son?

I am not the perfect son ...when I do not give people the respect that they deserve.

Sites
EL HUERTO DE LUCAS MADRID
100% ORGANIC MARKET IN THE CENTER OF MADRID

EL HUERTO DE LUCAS MADRID IS THE PERFECT SON, 100% ORGANIC FOOD.

It had been a
long time since I had such a pleasant feeling, it was not from the beautiful
days of Madrid, it was cold, but the huge glass of the ceiling, let the sun go
by creating an incredible atmosphere, on Saturdays at noon it is great! Don't
forget to control where the sun is going.

Walking through Chueca, a vegetable paradise is hidden, a new ecogastrocultural project in which health and the environment are taken care of through food. where you can make your organic purchase without missing any details: a bakery, a deli, a fruit and vegetable stand, a butcher shop, a sprout and juice stand, another coffee and tea. All products are 100% organic

The Perfect Son is 100% sustainable

A MORNING OF PERFECT BRUNCH IN EL HUERTO DE LUCAS MADRID

My experience was very good, I was on a Saturday at 12:30 pm, without focusing on details I saw that the natural light was incredible I sat at a wooden table and asked myself for melon with fruits, remembering my good moments in my life in Brazil, what They prepare differently, but it was good.

Once I was sitting and looking at the space in detail, it was when I realized the beauty of the site, I was lucky enough to find one of the owners and explained the concept to me:

The first thing that he told me was his energy commitment, minimizing the energy losses of the entire premises through ventilation systems and orientation of the skylight and solar panels, regulating the temperature through the installation of temperature probes, but the most surprising thing is that they take advantage of the heat given off by the fridges to optimize energy.

The wonderful light that invades the place, is due to the great skylight from which natural plants hang like clouds from the sky, created by the artist Jerónimo Hagerman.

The artist wants to generate an emotional link between the individual and nature, the human being and the exterior.

This sensation is perfectly achieved, when placing plants falling into the center of the dining room on the mobile glass ceiling, achieving an unimaginable atmosphere for a bass in the center of Madrid.

https://elhuertodelucas.com/

People
GEORG KAYSER IS A PERFECT SON OF LUXURY
Architect / Interior Designer

YOUR STYLE IS COMFORTABLE LUXURY

The interiors of the architect Georg Kayser are luxurious chests, measured to the millimeter, with nothing to improvise. Still, they are practical, modern and functional, far from unnecessary boastfulness.

This German, the son of a Guatemalan mother, trained as an architect at the London Metropolitan University, but since 2001 he works in Barcelona, where he founded his studio in 2007.

When are you the perfect son?

I am the perfect son in the moments I realise the many values that my parents passed on to me are truly valuable. It is through my life experience that those values keep existing and respond to ever changing times and ideologies; concepts, beliefs and ideologies are mutable, and because of living my life they transcend.

So the times when I offer their knowledge though my life and in my words I feel like the perfect son...

When are you not the perfect son?

When you have abandoned all knowledge and all of your parents wisdom! To create your own story, to dig in dark areas of life, to even fall and look for ways to stand up alone again.

To look in the mirror knowingly of your hideous mistakes without any regrets....but this is what is making me strong and creating trust in myself!

https://www.kayserstudio.com/

People
NOÉ PRADES, ECLECTIC, NORDIC AND WARM
Interior Designer

The interior designer Noé Prades creates eclectic and casual homes from his studio in Barcelona where he mixes it, from the Nordic to the rustic, going through the exotic,

"What I'm looking for is balance and creating sensations”

In his interiors, which he himself defines as “eclectic and in contrast” with a mix of exotic, rustic and Nordic components, it is easy to find elements in wood and iron, and furniture that he himself designs.

"It is easier for me to make the furniture I already have in mind than to find the one I would like to see",

When are you the perfect son?

I am the perfect son when I hear what I feel and I do what I wish. Only then the effort of my parents is reflected in me.

When are you not the perfect son?

I am not the perfect son when I let my ego dominate me

https://www.instagram.com/noeprades_studio/?hl=es

People
ROMÁ SOLSONA A REAL THE PERFECT SON
Entrepreneur

BERTAMODEL A MODEL AGENCY WITH HEART

Berta and Romá, owners of the modeling agency Bertamodels, were the ones who put faces to The Perfect Son concept. His models were the protagonists of the film directed by Kike MaÍllo, Terrence S. as father and Alfonso T. as son.

They are atypical of the fashion world, they work with the heart, they make their models a great family.

For my work in fashion I worked with many model agencies, but Bertamodel is different, I told them about the project and they were involved from the first moment.

When are you the perfect son?

I was the perfect son the day I was born ... hahaha ... but only for that day.

We all are the perfect son the day we are born. The act of being born makes your parents proud of you and you haven't proved anything yet!

i think I'm the perfect son when I  bring up my daughter.

When are you not the perfect son?

From the viewpoint of parents I think we are always the perfect son... a son is a son ... that is the only thing that really matters for a father or a mother. What's really difficult is to be the perfect father, I am father too...

I will never have enough words of thanks, a thousand thanks

https://bertamodels.com/

People
DAVIDE VAGNETTI A BRAVE THE PERFECT SON
Creative Director of The Italian Job and Dancer

His art, responsibility, capacity, concentration, perseverance, delicacy, sweetness, feelings, will, agility, coordination, effort, sweat, more effort, success, progress, errors, courage, courage, sacrifice.

When are you the perfect son?

I’m the perfect son when I believe in myself, when I ask myself goals and try to achieve them. When everything seems impossible but I grit my teeth and do my best. When I'm scared but I do not stop. When I’m on stage and the magic begins.
I’m the perfect son when I do all this and know I'm not alone.

When are you not the perfect son?

I'm not the perfect son when I'm satisfied. When I do not take that train just passing that time

People
WELLINGTON BRAZ IS THE PERFECT SON
Creative director in Especial Mulher Magazine

When are you the perfect son?

I'm the perfect son when I show my determination in achieving my goals and search for the future I promised to my family when I left them

When are you not the perfect son?

I am not the perfect son when I let myself go and live the easy life

Press
HERCULES UNIVERSAL MAGAZINE
CHARISMATICS, CAPTIVATORS, CREATIVES WITH A GREAT SIMPLICITY

FRANCESCO SOURIGUES AND DAVID VIVIRIDO RESPONSIBLE FOR THE CREATION OF HERCULES UNIVERSAL MAGAZINE

Vivirido and Sourigues, who come from small towns in Spain and Argentina, decided to create Hercules Universal Magazine in Spain, considering that the scene of the British fashion magazine was not receptive to their sensitivity, they decided to resign from London and create their own publication, following only their own rules, far from the established city system and aesthetic codes.

“No pudimos lanzar una revista en Londres. No habría sobrevivido debido a los puntos de vista que teníamos y la escena editorial [en ese momento], por lo que pensamos: OK, canalicemos nuestra visión a través de un país diferente, un país emergente”

David Vivirido and Francesco Sourigues

Hercules Universal Magazine is a sexy and blatantly aspirational bi-annual publication where they discuss fashion luxury and lifestyle for daring men.

So they moved to Barcelona to begin their artistic stage. After a few years they decided to move to other cities, while Vivirido manages marketing, public relations and advertising from his New York office, Sourigues is in charge of design, art direction and graphic design from the Madrid office, while still being a great team.

It is a refreshing magazine that offers a different point of view on the men's agenda; designed for a reader who knows how to appreciate beauty

HERCULES UNIVERSAL IS A SEXY AND BLATANTLY ASPIRATIONAL PUBLICATION

Hercules serves as the perfect guide for men with values and personality, aware of the style and culture that surrounds them.

This elegant magazine with luxurious binding, is positioned not only as one of the most influential and relevant men's magazines in Europe, but also as a global voice for men who love a different fashion.

See collection

THANKS FOR YOUR SUPPORT

I remember that day when I came to your office to show you the project, there was nothing finished, everything was mockup, there was nothing real, thanks to that meeting I gained strength to make it happen, you will always be The Perfect Son.

https://www.herculesuniversal.com/

People
FRANCESC ARROYO IS THE PERFECT SON
Director of Innovation

When are you the prefect son?

When I make my parents laugh, I’m happy and I want them to know every day.

When are you not the perfect son?

When I think they are doing something wrong and I try to change them, I have to accept that every person finds happiness in his own way.

People
JOAN MARTINEZ BARRACHINA AUTHENTIC THE PERFECT SON
Spain manager

When are you the prefect son?

I’m a very transparent person and I always tell the truth, maybe because when I was a kid I always got caught when I did bad things, so now I’m not afraid to tell the truth. My parents can always count on me whenever they need me. I really love my family and I’m affectionate and caring.

When are you not the perfect son?

I have an aggressive and impulsive nature. It’s hard for me to take advice, even though I may follow it in the end. I’m inconsistent and not very thoughtful.

People
ISMAEL MADUEÑO WEARS AN Nº4 UNDERWEAR
Industrial Engineer

The fourth model focuses on details and norms. The effort, the work and the discipline will achieve their results.

When are you the perfect son?

Whenever I have to make a decision, I stop and think what my parents would do if they were in my position.

When are you not the perfect son?

When I know that what I’m going to do goes against what my parents taught me.

https://theperfectson.com/product/no-4/

People
PEP ESTEVA THE OUTPOST BARCELONA
The Outpost's owner

PEP ESTEVA THE OUTPOST BARCELONA, A THE PERFECT SON CONTEMPORANEO

The Outpost Barcelona sets trends for contemporary men, in that line that separates the classics from the avant-garde. a reference store for men who like brands with great personality.

I could say a lot of good things about Pep Esteva, but everyone in fashion knows who he is. He worked more than eleven years for the best international brands, started in the late eighties working for Romeo Gigli, shortly after he was in charge of launching the Prada project. man and woman in Spain and I end up working for luxury brands like Jil Sander, Helmut Lang, Miu miu, Church etc.

The Outpost has managed to place itself in the first line of the luxury multi-brand in Spain, with lesser-known, but well-chosen proposals. Special footwear and accessories for a man who takes care of details and values exclusivity. For an audience that likes to buy different things and be surprised when shopping.

A store for a client who is not looking for brands, but good products. His proposals come from a detailed selection in countries such as Paris, Belgium, USA. and Japan.

The outpost Barcelona has something spectacular and different, its original windows, almost turned into art galleries, Pep Esteva is capable of assembling incredible still lifes with shoes, bags, scarves, suspenders, hats, porcelain, motorcycle helmets, ties, belts …

You can see these works of art on the store's blog, where he hangs photographs every time he gives a new air to the window.

When are you the perfect son?

I am a very generous and caring

When are you not the perfect son?

The worst thing I have is my independence still remains a problem to my parents always liked that amused me.

http://www.theoutpostbcn.com/

People
TYLER MC MAHON A PASSIONATE IRISH
Film and TV production

Tyler is someone very special to me, he taught me to open my mind and be authentic, but above all the desire to do new things, experience risk sports, not be afraid, ultimately live life intensely

When are you the perfect son?

When I lie - that would be the only way I could fool anyone into thinking I am perfect.

When are you not the perfect son?

When I tell the truth - that is when you see that I am just as flawed as everyone else.

People
JUANFRAN GARCÍA MIRALLES IS THE PERFECT SON
High School Student

When are you the perfect son?

I am the perfect son when I prove I can overcome certain situations and when I show affection to my parents

When are you not the perfect son?

I'm not the perfect son when I am very impulsive and I do what I want without thinking of the consequences