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UPPERS OF MEDIASET IS THE PERFECT SON
THE LUXURY UNDERWEAR REVOLUTION

UPPERS OF MEDIASET IS THE PERFECT SON, THEY LAUNCH A DIGITAL MEDIA FOR OVER 45, A GENERATION LOVING THE GOOD LIFE

Uppers of Mediaset is The Perfect Son, they launch a digital platform with a very careful aesthetic, created to satisfy the demand for content and information of those over 45 years of age,

an audience interested in lifestyle, trends, motor, travel, technology, sport, healthy living, sex , and gastronomy, among other themes.

For people like me, with experience and maturity who like to travel, train, music, ecology among other things, lover of the simple luxuries that life offers you.

If you like to be handsome without being influenced by extreme trends, here is your platform.

In this case, the journalist Loreto Barro of Uppers from Mediaset Spain, called me because she wanted to write an article about different men's underwear,

among all the collection offered by The Perfect Son, she chose the Day off model to talk about the Premium underwear revolution .

Loreto Barro, talks about the offer that exists in the world of underwear, that it is not easy to find different things made for people with personality and values ​​that are not satisfied with a simple white slip.

The underwear you wear says a lot about you, so in this case The Perfect Son is for the day you want to feel like a Dandi.

https://www.uppers.es/estilo-de-vida/moda/nuevos-tipos-calzoncillos_18_2910345215.html

UPPERS OF MEDIASET IS THE PERFECT SON

Underwear is the first thing we put on in the morning. It is our shield of protection against the daily grind.

The gesture of choosing the first garment that is going to touch, wrap and protect us might seem trivial but it is not.

The choice of color and texture may be a crucial indicator of the events that will unfold during the rest of your day

https://theperfectson.com/about-us-luxury-sustainable-love/brand-underwear-the-perfect-son/

Press
POP UP GALLERY 080 BARCELONA

THE PERFECT SON, MEN'S UNDERWEAR AND ORGANIC COTTON T-SHIRTS AT POP UP GALLERY 080 BARCELONA

In February The Perfect Son was invited to Barcelona Fashion Week,

080 dedicated one of its pavilions at the Hospital San Pau, to create a Pop Up Gallery 080 Barcelona. where artists, designers, DJs and concerts were able to present their innovations, A trend space to show the best of each one for 4 days.

The Perfect Son presented its collection of men's underwear, boxer shorts, tailor-style and its collection of t-shirts inspired by the best photographers in the world,

A proposal in 150gr soft organic cotton, silk finish, which maintains this status of luxury and quality without forgetting the comfort,

demonstrating in this way their responsibility with the environment.

All materials and manufacturing processes are chosen following a responsible social and environmental philosophy throughout the entire materials supply chain.

Therefore thinking about the present and what we want to leave as inheritance to future generations.

Buy it here

The Perfect Son are a 100% Sustainable Mediterranean brand

Thanks to 080 Barcelona for the invitation, but especially to Eva Völmer, a new signing as a fashion consultant who will give a lot to talk about.

https://080barcelonafashion.cat/es/pop-up-gallery/the-perfect-son

Press
CODIGO UNICO ABC MONTHLY MAGAZINE

CODIGO UNICO ABC MONTHLY MAGAZINE TEACHES THE MOST LUXURY AND DELICATE BOXERS, THE PERFECT SON

Codigo Unico ABC monthly magazine, aimed at men who demand the best. Large format magazine, to enjoy and feel the best experiences, Interviews, reports, sports, fashion, beauty, motor, technology ... in the key of the present that most interests the upper class men to whom it is directed.

Everything related to male luxury and how not to find among its pages The Perfect Son.

The journalist Elena Castelló was the person who interviewed me, we decided to do it at home since it is the place with the most essence The Perfect Son,

My home is my office and show room where I work every day, I prepare the social media information, I select and write the notes for the web, I prepare the orders, I send the personalized packages for each client and I do facetime with Xavi Torres my graphic designer and Oscar González, head manager of the factory where Boxer shorts are sewn.

About Jose Jiménez

PARTS WITH SOUL OF THE INTERVIEW:

“Five years ago, José Jiménez made a dream come true that he had been cherishing for a long time: he set up The Perfect Son, a brand of boxer briefs whose essence is delicacy and luxury”

”The brand intends to offer an authentic, cultured, but simple and "easygoing" luxury, as Jiménez says, with a strong connection to the identity of the creator, but also of the client. «I like art, things well done, and I set out to make the best boxer briefs in the world”

Elena Castelló

You can see theFull interview HERE

Press
ALEX GARCIA (ACTOR) IN MADMENMAGAZINE

ONE OF THE MOST IMPORTANT DIGITAL MEDIA FOR MEN SELECTED ALEX GARCIA (ACTOR) IN MADMENMAGAZINE TO WEAR ONE OF OUR MOST RISKY BOXER SHORTS

A digital magazine with the latest men's fashion trends in fashion editorials and style recommendations, in which we give you the keys to dress like a real madmen

For this Shotting with Alex Garcia (actor) in Madmenmagazine was chosen, probably one of the riskiest models in the collection:

BLUE LIBERTINE BOXER SHORTS

The colour of the kings, blue is associated to the strong but serene ones. This tone linked to sea gods and monarchs, bring a subtle harmony, mixing water and sky in one single garment. Created by The Perfect Son for those who know how to navigate their daily grind with intrinsic confidence.

BUY IT NOW

THE MOST THE PERFECT SON PART OF THE INTERVIEW

"Work is not everything to me. I need to be in contact with my people and have time to simply enjoy life. I am very clear that my future will be in a country house, planting tomatoes and enjoying nature ”

“The abrupt changes we undergo make each one seek help in something to find an internal balance. Some find it in yoga, others in meditation, psychomagia … In the end it is about finding a way to be stable in chaos (laughs). I suppose that everything I love the contact with nature is also given by that. The peace that I find in those moments helps me a lot to charge myself with energy ”

By Alex Garcia

See full interview of Alex Garcia (actor) in Madmenmagazine

Thanks to Manu Bermudez for thinking about me, I was very excited about your call, you are an authentic The Perfect Son

Press
BELFUSTO MAGAZINE IS THE PERFECT SON
The Perfect Son are made of the best cotton, studying every detail to the millimeter.

BELFUSTO MAGAZINE IS THE PERFECT SON, AN ONLINE PLATFORM WHERE MEN'S UNDERWEAR IS TREATED IN A VERY OPEN WAY

Belfusto Magazine is The Perfect Son, an online magazine of men's underwear and men's swimsuits, where it talks about Trends, news, interviews in a broad way, you can find all kinds of men and styles.

It explains if you can sleep with briefs and which model is the best. You can also understand what difference and characteristics microfiber or cotton underwear have and choose your style according to design, composition or functionality.

SEE COLLECTION HERE

A JOURNALIST WITH LOVE WHO DEDICATES HIS LIFE AMONG MEN'S UNDERWEAR

Gustavo, thank you very much for all the love you have put in the article, talking about The Perfect Son underwear.

Everything would be easier if we tried to put ourselves in the shoes of others, you make it perfect. The delicacy with which you speak of men's underwear is not easy.

PART OF THE INTERVIEW

“To consider men's underwear as a haute couture piece is something revolutionary and risky. It means looking out over the precipice of courage, at the apex of the vanguard.

But José Jiménez, founder of The Perfect Son, plays with an advantage. he is one of those people anchored to the ground with an invisible thread that passes from parents to children and that allows them to enter unexplored paths ”

Gustabo Forcada

SEE FULL INTERVIEW HERE

Press
CYL INTERNATIONAL INTIMATE FASHION.

THE PERFECT SON SELECTED BY CYL INTERNATIONAL INTIMATE FASHION AS ONE OF THE NEW TALENTS IN LUXURY BOXES

In the New Talents section of the CYL international intimate fashion magazine,

reviewed the national and international scene, in search of those new firms that promulgate a new concept of intimate style and a new way of doing things by bringing a breath of fresh air to the sector

The Perfect son was selected for being a different brand and targeting a market that has not existed until now.

The pattern, unique for its meticulous attention to detail, gives the product unparalleled comfort.

Indeed, the work and skill of local artisans in Barcelona, inherited by tradition and unaware of the savage globalization that the planet is suffering today, allow this garment to adapt harmoniously to the body.

This tailored boxer shorts combines the best fabrics in the world (Thomas Mason) with the comfortable and exclusive design of French sewing. 9 stitches per centimeter transform each piece into a masterpiece.

All the details, from the personalized mother-of-pearl button to the rubber specially made to be harmless,

have been pampered to excess. As the best tradition of tailoring commands, each garment with pins is presented.

You can see the collection here

As Jordi Borruel said

“José Jiménez, an entrepreneur, and visionary, Alicante founded a few years ago The Perfect Son,

an intimate men's fashion firm that combines in its technical garments typical of the purest tailors of London Saville Row with a modern management and adapted to the current times to offer a different, elegant and exclusive product”

By Jordy Borruel

Be a the perfect son

See full interview of CYL International intimate fashion

Press
THE LUXURY UNDERWEAR FOR MEN
A crotch shirt”

THE MAGAZINE GQ ESPAÑA SAYS: THE PERFECT SON CREATES THE LUXURY UNDERWEAR FOR MEN

Until now men's underwear was the prodigal son of fashion, many of the consumers settle for a white slip with the huge brand name on the waistband, a pack of three boxers with absurd seams or polyester slip of strident colors instead to use the luxury brief as it is done in the culture of women's underwear

The Perfect son does not want to change this, but it is not the market to which he wants to go, for this reason he creates the luxury brief for men, thinking of a niche market that until now did not exist. It offers almost tailored underpants with a distinctive quality and image that has never been done before. The collection has been developed with a group of seven essential models, to which new designs are added per season.

 
Fashion, feelings and emotions come together to create this luxury underwear for men. It is an innovative and daring brand, characterized by love of detail and passion, a charismatic product that opens a new dimension to trust, made by and for people with security and values, a way of securing the most intimate, to create memorable moments with unforgettable people.

THE BEST QUALITY FOR THE BEST LUXURY UNDERWEAR FOR MEN

All of its materials and manufacturing processes are chosen following a responsible social and environmental philosophy throughout the materials supply chain, thinking about the present and what we want to pass on to future generations.

The Perfect Son uses the world's finest cotton (Thomas Mason's GIZA 45), latex-free microfiber rubber waistbands (to prevent skin allergies), French stitching, and mother-of-pearl buttons.

More about quality

As the journalist Iñaki Laguardia says, in his article for the magazine GQ Spain

HERMES The French house is not the only one that plays in the first league of luxury underwear, but it is one of the most careful in the way it works. In Our country also exports the luxury that is not seen. THE PERFECT SON applies the techniques of the shirt tradition to make underwear "

BY IÑAKI LAGUARDIA
MAGAZINE GQ SPAIN

Complete GQ article

Press
COLETTE PARIS
A dream come true

GOODBYE COLETTE PARIS THE COOLEST PLANET STORE

The great fashion prophet has a woman's name but it is a shop. Colette Paris is the most famous concept store (one of those commercial spaces that mix fashion, art and culture) in the world. There is no tourist guide in Paris that does not include it as a mandatory stop and the label ‘Seen in Colette’ has gained legitimacy.

Its name is due to its owner and founder, Colette Rousseaux, a woman in her sixties as far away from the media center as her shop has been famous. She and her daughter Sarah Andelman were responsible for Colette's success.

Receiving this email was one of the happiest days of my life ... thank you Sarah for the opportunity to be in Colette all this time.

See The Perfect Son collection here

Dear Jose,

Thank you for the sample well received. The quality is amazing !  I would be happy to do a test if you can send us 6 units. We could receive them immediately so we have them in time for Men fashion shows in Paris...
I had the occasion to show your collection to Mr Lagerfeld yesterday but apparently he's exclusively wearing Popeline impériale ;-)
....
All the best

Sarah 

213 RUE SAINT-HONORÉ, 75001 PARIS

www.colette.fr

Press
ESMOQUIN ROOM IS THE PERFECT SON

JOSE LUIS DIEZ OF ESMOQUIN ROOM IS THE PERFECT SON

One of the most professional journalists in the world of men's fashion José Luis Diez, this Spanish studied Audiovisual Communication at the University of Navarra and an MBA in Fashion Business Management at the Higher Institute of Business and Fashion. He began his career in fashion journalism at the Condé Nast publishing house,

He lives in Madrid and works for GQ Spain as a blogger for the Esmoquin Room and Hola Fashion. He has become one of the most influential men in the world of men's fashion.

This great journalist uses Esmoquin Room to give his most personal point of view in the world of menswear,

among truly interesting articles on an exquisite lifestyle without great pretensions, he has a special weakness for discovering new talents

Jose Luis loves fashion, but his true passion is traveling, he is in love with Madrid, but he escapes whenever he can, if he gets lost you can find him between Pamplona and Lisbon.

@esmoquinroom

"WE HAVE ALWAYS WANTED FOR SIMPLICITY AND THE PERFECT SON ELEVATES THIS IDEA TO THE MAXIMUM EXPONENT"

Jose Luis Diez Garde

The idea of creating the best brief in the world. It arises from seeing that there was nothing similar in the market, in addition to its quality, I wanted it to be something very special, like a museum piece that you wear only on special occasions and give you security and eye, that a special occasion can be any day.

Thanks to Jose Luis Diez Garde for his professionalism and great sense of humor.

See full interview here

Press
FANTASTIC MAN MAGAZINE
THE BIBLE OF STYLE IS THE PERFECT SON

GERT JONKERS AND JOB VAN BENNEKOM, THE TWO TIMID DUTCH FUNDERS OF FANTASTIC MAN MAGAZINE

Job and Gert are known for their distinctive, somewhat formal style, high-profile characters (gentlemen in their vocabulary),

Elegant graphic design, unique tone, and downright amazing photography.

This Europe-based fashion magazine, which publishes twice a year, continues to imitate masculine-style writing,

Fantastic Man Magazine were the start of a genre of fashion magazines that emphasized common men, intellectuals, more famous and sloppy models.

See model of Boxer Shorts nº1 selected by fantastic man

“Number 1 is the first number, the origin in which lies action and initiative. So this our best boxer short No 1, the impulse that will push our ego to the top of the world : « it is me ».

The fragrance based on citrus cardamon, jasmine, lily and musk encourage vitality and readiness for a great beginning”

Jose Jimenez

The Perfect Son boxer is a revolution in the concept of boxer known until now. We have respected the most classic shirt tradition but with an approach adapted to the 21st Century. Same as a Century ago, all boxers are cut with scissors, sown with single needle machines and with French seam finishing.

All boxers are checked manually and individually before packaging. All that together with the latest software allows us to personalice the final touch and use the latest technology to deliver quality underwear to your door.

Mail to Jose Jimenez to Gert Jonkers

Hi Gert:

I was really excited and happy when I saw your blog this morning and noticed The Perfect Son,  as one of your exquisite recommendations.

My heartfelt thanks to you and your team !

Clean and loose aesthetic for men with great personality

www.fantasticman.com

Press
MONOCLE MAGAZINE IS THE PERFECT SON
ALWAYS WITH A MEDITERRANEAN AIR

TYLER BRÛLÉ THE VISIONARY FOUNDER OF MONOCLE MAGAZINE, GIVES MEANING TO THE PRESS ON PAPER

When everyone took the death of the paper press for granted, Tyler Brûlé founded Monocle Magazine, a cult publication among the global elite.

The influential Canadian publisher Tyler Brûlé founded Wallpaper * magazine in 1996, A Bible of Urban Cool, a 90s icon with which I learned true style. A year later he sold it to the Time group. He was 27 years old.

With thousands of ideas and a million dollars from the sale of Wallpaper *, he founded Monocle Magazine, a cult publication among the global elite that has always been against the grain.

He works at Midori House (London) from there he controls a team that travels all over the world creating stories for the magazine on paper with more than one hundred pages and that you cannot read on the internet. In this way it creates a magical moment from the moment you receive it to deciding the perfect place to read it.

MONOCLE MAGAZINE IS THE PERFECT SON

For me it is one of my moments The perfect Son, since Monocle Magazine came out in 2007 I have not stopped reading it, it includes articles on design, fashion, quality of life, international affairs and general culture,
With her I learned a very important quality of life and a point of sophistication, hehehehe … she has always been a benchmark in my day to day.

My story Jose Jimenez

Monocle is a kind of global elite that is the object of desire of every luxury advertiser. Readers flying in business. They invest in houses, art, cars, watches, wines, fashion, design. a select club with an average age of 35 years.

Brûlé considers it essential to defend what they do, even if that distances them from mass audiences.

"People do not pay for information and we must remember what our value is. We move people all over the world to make stories and photographs, and that is expensive, the true followers are those who invest in an annual subscription and attend one of the 80 events that Monocle organizes every year ”

Tyler Brûlé

Appearing that summer at Monocle Magazing made me fill with energy.

Thanks for believing in The Perfect Son

https://monocle.com/magazine/

Press
HERCULES UNIVERSAL MAGAZINE
CHARISMATICS, CAPTIVATORS, CREATIVES WITH A GREAT SIMPLICITY

FRANCESCO SOURIGUES AND DAVID VIVIRIDO RESPONSIBLE FOR THE CREATION OF HERCULES UNIVERSAL MAGAZINE

Vivirido and Sourigues, who come from small towns in Spain and Argentina, decided to create Hercules Universal Magazine in Spain, considering that the scene of the British fashion magazine was not receptive to their sensitivity, they decided to resign from London and create their own publication, following only their own rules, far from the established city system and aesthetic codes.

“No pudimos lanzar una revista en Londres. No habría sobrevivido debido a los puntos de vista que teníamos y la escena editorial [en ese momento], por lo que pensamos: OK, canalicemos nuestra visión a través de un país diferente, un país emergente”

David Vivirido and Francesco Sourigues

Hercules Universal Magazine is a sexy and blatantly aspirational bi-annual publication where they discuss fashion luxury and lifestyle for daring men.

So they moved to Barcelona to begin their artistic stage. After a few years they decided to move to other cities, while Vivirido manages marketing, public relations and advertising from his New York office, Sourigues is in charge of design, art direction and graphic design from the Madrid office, while still being a great team.

It is a refreshing magazine that offers a different point of view on the men's agenda; designed for a reader who knows how to appreciate beauty

HERCULES UNIVERSAL IS A SEXY AND BLATANTLY ASPIRATIONAL PUBLICATION

Hercules serves as the perfect guide for men with values and personality, aware of the style and culture that surrounds them.

This elegant magazine with luxurious binding, is positioned not only as one of the most influential and relevant men's magazines in Europe, but also as a global voice for men who love a different fashion.

See collection

THANKS FOR YOUR SUPPORT

I remember that day when I came to your office to show you the project, there was nothing finished, everything was mockup, there was nothing real, thanks to that meeting I gained strength to make it happen, you will always be The Perfect Son.

https://www.herculesuniversal.com/